Over the three decades that the Sea Shepherd Conservation Society has been defending marine wildlife on the high seas, we have been very careful on who we work with to encourage support for our efforts. We care about on what and where we spend our supporters' funds and we never lose sight of the fact that our objectives are why we raise contributions in the first place. In all those years, we have only been involved in direct mail fundraising with Paul Seigel. Why? Because we trust him and he is sensitive to our unique approach and to our concerns. It is a pleasure to work with Paul. He has delivered positive results to us without us having to compromise our principles... and that works for us.

Captain Paul Watson
Founder – Sea Shepherd Conservation Society
Founding Director – Greenpeace Foundation


It's been almost 20 years since I first heard of Paul Seigel. He had a reputation as a political fundraiser and was referred to me by the owner of Direct Mail Systems. I was skeptical but intrigued, as political organizations are highly successful at raising money. I hired him as our International Director of Development in 1988. At the time we were raising just under $10 million annually. When he left the organization ten years later we were raising almost $30 million annually. I was no longer skeptical!

Brian Davies
Founder – International Fund for Animal Welfare


Paul Seigel and Direct Mail Systems have been advising Animals Asia since June 2004 and their contribution has been invaluable. Having known Paul since 1988, I was quite familiar with his expert knowledge of fundraising and vast international experience helping non-profit organizations, particularly those that help animals – so I was confident Animals Asia was making a wise decision when we decided to work with him. Paul’s and DMS’ direct mail acquisition initiatives have contributed significantly to building our supporter base in the United States. They have helped devise a direct mail marketing strategy for each of our international markets. They have helped us create innovated new fundraising programmes which we will be introducing in the near future. The proof of success is in the results – and we couldn’t be more pleased.

Jill Robinson, MBE
Founder – Animals Asia Foundation

Direct Mail Systems bills themselves as a direct mail fundraising company that is “different” and they are – but what really distinguishes them for LCA is that we work exclusively with Paul Seigel. He’s passionate and knowledgeable about our business, having been involved in the animal protection movement for over 20 years. He’s experienced, having been involved in fundraising for almost 35 years. And he’s impeccably honest. Of course he’s also raised us a ton of money to help animals and we’ll forever be grateful for that!

Chris DeRose
Founder – Last Chance for Animals


Working with DMS and, particularly Paul Seigel, has been a lifesaving experience, literally. He is like no other fundraiser I’ve worked with – he is attentive, always available, really listens to the message we are trying to portray, and he is knowledgeable about both fundraising and animal protection issues. I have piece-of-mind now and can focus on the important things – the animals – knowing full well that all of our mailing needs are being met to the highest standards. I honestly don’t know where we would be without him. He has turned Just Cats around.

Kim Kopf
Founder – Just Cats Sanctuary

With Direct Mail Systems and Paul Seigel we get the best of all worlds: well written, cost effective materials done with a commitment to ethics, a sincere love of animals and a personal interest in the growth and stability of our sanctuary. And our demands are high: no emotionally wrenching stories, no photos of beaten, starved animals to manipulate donors, no text written like a third grader, no expensive 5 year plans, no hidden printing and design charges or large commissions. We just wanted to communicate the truth, straight up, well written and simply designed with a positive message of hope that wouldn't drain our pocketbook. That's a lot to ask in today's competitive direct mail market. But Direct Mail Systems and Paul Seigel delivered.

Barbara Clarke
Founder – DreamCatcher Wild Horse Sanctuary

In May 2003, Animal People published 10-point Code of Ethics for animal charities & fundraisers. In June 2003, Paul Seigel called from Direct Mail Systems and said, "I want to advertise, and want to advertise that I can and will follow your codes of ethics." Five years later, we have not received even one complaint about any of Seigel's mailings. After one year passed with no complaints, Animal People hired Seigel to represent us. Today we couldn't be more pleased. The results have clearly demonstrated that passion plus experience plus ethics is a winning fundraising formula.

Merritt Clifton and Kim Bartlett
Editor and Publisher – Animal People


"DMS guided me through my first direct mail fundraising efforts, patiently and expertly teaching me along the way.  My account executive promptly answered every phone call and email, always with sound advice and an encouraging word.  Everything from list selection to merge/purge and final production seemed to go smoothly.  I have been very happy with DMS as a direct-mail fundraising partner."

Wendy Wallace, The Poynter Institute


"DMS has provided the YMCA of the Suncoast with great service on printed and mailed publications to the thousands of members and participants in our service area.  As a charitable, non-profit organization, the YMCA values its partners in the community, and DMS has been a support and a help to delivering the YMCA's member services for healthier lifestyles for all."

Mandy Griffith, YMCA of the Suncoast