Marketers like you have a tough job when it comes to customer acquisition. With so much competition for prospects' attention, it can be difficult to start a relationship with them. And with the dizzying array of marketing channels and technology available, selecting the right ones...
There are no hard and fast rules to writing the perfect direct mail copy, but there are some techniques that copywriters use to attract and retain a reader’s attention. With limited space and specific products and services to sell, marketers have to be strategic about...
We’re currently in an Age of Entrepreneurship where long-time business people are leaving their cubicles and corner offices to create their own companies from the ground, up. We’re also seeing the resurgence of the “maker” mentality; more and more consumers are opting for small shops...
Marketing is sometimes like playing chess, not checkers. It’s a long game with the Return On Investment (ROI) cycle varying. In our world of instant gratification and streaming the entire season of a show over one weekend (House of Cards anyone?), we need to remember that marketing...
Meet Paul Seigel, the Director of Non-Profit Services at Direct Mail Systems. Paul joined the DMS team following assignments as the chief fundraiser for several $100 million-plus international children and animal protection-focused charities, including Operation Smile and the International Fund for Animal Welfare. Since the...
In all marketing ef forts from a direct mail postcard to a social media post, the heart of all your pieces should be a “call to action” Simply said, “what do you want the reader to do?” This may seem like a no-brainer, but so many marketing promotions forget...
As we approach the end of this year’s health insurance open enrollment season (which is large part of our print and direct mail business) I want to take a moment to acknowledge a group of some of hardest working folks I have ever met, our...
If you have been following us on social media and reading our blog posts, you’ve probably noticed us talking about iMail – our revolutionary digital targeting tool that focus online advertising to households based on their Internet Protocol (IP) addresses. If not, click here to read...
A postcard can be a powerful direct mail piece. Short and sweet. No envelope to open. It gets right to the point. We have put together 5 ways to really make the most of this marketing staple and make sure yours breaks through the clutter...
A new year and another new chance at working smarter not harder, right? While many online tools promise themselves to be time savers they often leave us disappointed with price or unmet expectations. Good news – we have found the following really increase productivity in marketing...