iMail is a new technology that matches a customer’s IP address with their physical address. Location-specific advertising will then run on the webpages they’re browsing.
Example:VirtualMovers is an ongoing campaign that targets new homeowners. Within hours of internet service activation, ads will run on their browser for a limited amount of time. iMail-backed campaigns are 50 to 100 times more targeted than television, 6 to 60 times more effective than other online ads, and have a Click-Through Rate (CTR) that is 3.2 times industry averages.
Look at these Actual Case Study Results by Industry!
14% Increase ($30,000) in Sales over Standalone Marketing
79% Higher Response Rate when combined with Direct Mail
35% More Likely to Apply than Traditional Recruitment
$200 Increase in Donations when combined with Direct Mail
180% Lift in Sales when Combined with Direct Mail